| The emergence of broadband
networking in traditional movie theaters has far-reaching
implications for the film industry.
For the studios, digital distribution reduces movie
distribution costs and provides superior-quality picture
and sound with none of the degradation in quality typically
associated with film.
Additionally, connecting theaters to a hybrid network
can create new revenue prospects for the exhibitors
by offering unique "programming" opportunities
in the areas of independent films, live events such
as sports, concerts, fashion shows and corporate purposes
such as sales conferences and product launches. In this
way theater owners can target content to specific local
markets, thus enhancing the use of theater screens.
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