The direct-to-consumer marketing industry is experiencing explosive growth. Consumers are receiving multiple messages through a variety of different mediums every day. In order to achieve the highest return on their marketing expenditures, pharmaceutical companies must have efficient mechanisms for interacting with consumers who respond to their advertising. They must also be able to handle unexpected or sporadic volume to retain market share.

Due to the consultative nature of some calls, several of Kickcall' current pharmaceutical programs have specially-trained medical/healthcare personnel. They are also specifically trained on clients' products and the disease states they treat.